Client
Digital Media Guys
Industry
Digital Marketing and Media Services
Objective
Improve bid quality and success rate in securing new contracts
Background
Digital Media Guys, a digital marketing agency known for its innovative online strategies and creative website development campaigns, was looking to expand its client base by securing public and private sector contracts. However, like many small to mid-sized agencies, Digital Media Guys faced challenges in navigating the complex and highly competitive bid-writing process. Previous bid applications had fallen short, often due to overlooked compliance details or a lack of targeted, persuasive language. That’s when they turned to BidHelp.co.uk for professional guidance.
Challenge
The main obstacles for Digital Media Guys were understanding bid requirements and creating compelling responses under tight deadlines. They needed a streamlined approach to crafting bids that would stand out while ensuring compliance with each tender’s specifications. Recognising these issues, the team sought assistance from BidHelp.co.uk, aiming to improve both their approach and success rate in bid applications.
Solution
Digital Media Guys booked a series of targeted sessions with BidHelp.co.uk’s expert consultant, Stuart Reed, who has over 23 years of experience in bid writing. Through BidHelp’s live booking system, they secured three sessions over the course of a month:
- Initial Consultation (1 hour): This session focused on assessing Digital Media Guys’ “bid readiness.” Stuart helped them identify key areas for improvement, including their understanding of compliance requirements and the structure of their responses.
- Bid Strategy Session (2 hours): In this session, Stuart guided them through a comprehensive bid strategy, focusing on bid/no-bid decision-making, compliance strategies, and persuasive language that would resonate with evaluators. The session helped Digital Media Guys create a structured response plan for future bids.
- Feedback Analysis (1 hour): After submitting their next bid, Digital Media Guys scheduled a feedback analysis session with Stuart. Together, they reviewed the bid and identified areas for further refinement, ensuring they could apply these learnings to future submissions.
Results
With BidHelp.co.uk’s guidance, Digital Media Guys saw immediate improvements. Their first bid submission after working with BidHelp received positive feedback from the tender evaluators, citing a clearer structure and stronger alignment with the client’s goals. By addressing previously missed compliance points and adopting a more persuasive tone, they positioned themselves as a top contender.
The impact of BidHelp.co.uk’s support was undeniable: within two months, Digital Media Guys successfully secured a new contract, expanding their portfolio and boosting their credibility in the sector. With Stuart’s expertise just a booking away, Digital Media Guys plans to continue using BidHelp.co.uk’s services to refine and strengthen their bids for future opportunities.
Moving Forward
BidHelp.co.uk has empowered Digital Media Guys with a replicable process for creating winning bids. Thanks to the easy booking system, Digital Media Guys can quickly access expert advice whenever a new bid opportunity arises. For Digital Media Guys, working with BidHelp.co.uk has proven to be a strategic investment, setting them up for continued success in a competitive market.
